Digital Tourism: Final Speaker Release


With just over one week to go until the Digital DNA Tourism Conference and with 100% of delegates surveyed from our previous conferences stating that they gained the knowledge, skills and/or contacts to help their business grow can you really afford not to be there?

Following our sell out Digital Tourism Conference in 2014 we have moved to the Titanic Belfast and expect double the numbers. With 18 international experts and local success stories, 6 workshops, 20 exhibitors, 100’s of delegates and not to mention breakfast, lunch and your fair share of tea and coffee, this years conference is shaping up to be something Northern Ireland’s tourism & hospitality sector has never seen before. Check out our final release of speakers and a selection of some of the businesses that will be joining us below:

Samir Bhana – UK & Ireland Sales Manager at Twitter

Samir joined the Twitter European Headquarters in Dublin as part of the UK Sales team in 2013.  Before this he was held several roles at the SABMiller Coca-Cola bottler in South Africa, from IT, to Operations to Sales and Sales Marketing.

Having studied Engineering in college, Samir decided he wanted to get back into the world of technology. After completing his MBA from London Business School in 2013, he found his home at Twitter.

Kathryn Pyper – Head of Digital Success

Kathryn Pyper, Head of Digital Success at Engage,  has over ten years experience working within the digital industries and remains at the forefront within the digital marketing arena.  Her career spans all digital marketing mediums from search marketing to content marketing.  She has a strategic and visionary approach to digital marketing ensuring full integration with traditional marketing techniques.  Engage travel clients include: Irish Ferries, Travel Department, Group Leader and Amplify Travel.

Michelle Lee – Aer Lingus

Michelle Lee joined Aer Lingus as Director of Marketing and Guest Experience in June 2015.  Michelle has had over 15 years broad based marketing experience across the aviation/tourism, consumer goods and service industries in international markets and most recent positions were in senior leadership roles with Air New Zealand, Virgin Australia and Qatar Airways.

Gemma Flanagan – Digital Officer, Fáilte Ireland

Gemma works within Fáilte Ireland’s Digital unit responsible for the development and implementation of digital strategies across all owned brands including Wild Atlantic Way, Visit Dublin, Discover Ireland, Meet in Ireland. Most recently Gemma has led the redevelopment of and played a key role in the establishment of the Wild Atlantic Way digital presence across multiple channels and platforms. Responsibilities include content development and marketing, social media strategy execution, marketing campaigns, and website development. The Wild Atlantic Way brand has been developed to inspire and motivate international visitors to consider holidaying in Ireland, while stimulating the domestic audience, reviving their awareness of what Ireland’s west coast has to offer. was a recent double winner at the eir Spider web awards scooping, Best in Travel, Sport, Leisure and Tourism and Digital Geography and Location Based Services.

John Hogg – Managing Director, Enlighten IC

With over 20 years’ experience in Marketing working in Belfast, London, Dublin and Hong Kong, John is passionate about how taking a strategic approach to marketing can help you grow your business. Working in-house in senior marketing positions for over fifteen years for companies such as Northern Bank, Bank of Ireland and PricewaterhouseCoopers, John knows what it’s like to be a client running a campaign and what they expect from their agency.

Putting his money where his mouth is, John set up Enlighten IC over six years ago.  Offering a full range of Branding, PR and Digital Marketing services, Enlighten IC can already count on the likes of Vodafone as a client. John’s no nonsense approach is to get the strategy right first, get stuck into delivery (be this in the real world or online), and not stop until we achieve results.  We also like to get to know our clients and have some fun along the way! You can follow John on Twitter @JohnHHogg or connect on LinkedIn.

Pete Marshall –  Enterprise Sales Manager at SaleCycle

Pete Marshall, works for SaleCycle, the world’s leading specialist in recovering abandoned online sales.  Pete has a wealth of experience in setting up mutually successful partnerships within the travel space, on-boarding many leading online travel brands with SaleCycle,, Hertz, Qatar Airways and Travelodge.

David Whelan – C.E.O Immersive VR Education

David Whelan is CEO of Immersive VR Education, focused on providing educational content through the medium of Virtual Reality.

Their Apollo 11 VR experience has just recently won the Time Warner Future of Storytelling Award and puts users into the shoes of Neil Armstrong as he embarks on the most important journey in history. They want to educate by placing people into the centre of the action. We all know that the best way to learn is to do or experience something for yourself that’s why their company motto is “Learn through experience”. Virtual Reality allows ordinary people to experience extraordinary things that would otherwise be impossible to experience through any other type of media.

Janet Newenham – Freelance Travel Writer & Blogger

Janet Newenham is a freelance travel writer and blogger who has been travelling the world for over ten years. In addition to her award-nominated travel blog ‘Journalist On The Run’, her work has been published in National and International publications such as The Irish Times, The Huffington Post and National Geographic. Janet is keen to bridge the gap between brands and bloggers and is passionate about all things digital. Find Janet on Twitter here@janetnewenham


With just over one week to go can you afford to miss out on the opportunity to grow your tourism/hospitality business?

Book your ticket here.

Who is attending?

Here are some of the businesses attending next Thursday:

  • Aer Lingus
  • Ad_Man Creative Marketing Insight & Strategy
  • Andras House
  • Apple Apartments
  • Ards and North Down Borough Council
  • Belfastfoodman
  • Belmore Court & Motel
  • Best Western Plus White Horse Hotel
  • Carlson Rezidor Hotel Group
  • Causeway Coast and Glens Borough Council
  • Causeway Coast Rentals Ltd
  • Counter Digital
  • Engage
  • Enlighten IC
  • Editorial Solutions (Ireland) Ltd
  • Digital Screen Displays
  • Fáilte Feirste Thiar
  • For-Sight CRM
  • Fran & Gray
  • Galgorm Resort & Spa
  • Hagans Leisure
  • Hastings Hotels
  • Helios IT Ltd
  • Hostel Connect
  • Hostelling International Northern Ireland
  • Hospitality Ulster
  • IEDR
  • Invest Northern Ireland
  • Institue of Hospitality
  • Ivanhoe Hotel
  • James Street South Restaurant
  • Leaf
  • Loud Mouth Media
  • Lyle Bailie International
  • McKeever Hotels Ltd
  • Mid and East Antrim Borough Council
  • Millbrook Lodge Hotel
  • MCS Group
  • Mourne Heritage Trust
  • National Trust
  • NIHF
  • Northern Regional College
  • Northern Regional College
  • Oli
  • Online Regional Travel Group Ltd
  • Ovation
  • P Thornberry Solutions
  • Park Avenue Hotel
  • Peak Discovery LTD
  • Polemic Digital
  • Powell Destination Marketing
  • Queen’s University Belfast
  • Ramada Plaza
  • Rathderry Limited
  • Roe Park Resort
  • SM Marketing Services
  • Tourism NI
  • The Fitzwilliam Hotel
  • The Hudson Bar
  • The Lecale Peninsula
  • The Merchant Hotel
  • The Mourne Lodge
  • The Whistledown Hotel
  • Titanic People
  • Trevor Edwards Garden Design & Plantsman’s Garden Tours
  • Ulster Scots Agency
  • Ulster University
  • Virtual Visit Tours
  • Visit Derry

About the Author

Calum Lennon – Digital Marketing and Communications Exec @ Digital DNA

Twitter | LinkedIn

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