Digital Tourism Speaker Release: Two Weeks to Go

With only two weeks to go until the Digital Tourism Conference we bring you even more international and local industry leading speakers.

In one place, at one time, you will receive unprecedented access to world class digital tourism knowledge from the following strategists…

**Early Bird ticket prices end tomorrow (Friday 30th October). Get your ticket here

Francis Hood – Project Coordinator of Sion Stables

Francis Hood Project Manager Sion Stables Sion Mills where Architectural Heritage comes alive. An architectural restoration project that has seen the Sion House Stables block restored to its former architectural glory and transformed into a heritage centre, museum, café and education centre to tell the story of this unique village. We have married the beautiful original building and clock tower with modern technology in developing Sion Stables smartphone heritage trail APP which takes you on an immersive tour of the village. The use of augmented reality on interactive panels strategically placed at key buildings in the village unlocks video content from days gone by and allows you to view video surrounded by the buildings in a modern setting.
The project continues to tell the story of the Village and the people and our extensive archive collection is now being catalogued and digitised to provide an important insight into 170 years of linen production in the Village through some of the most important events in our history.

John Bustard – Research Associate and Doctoral Candidate

John Bustard has a breadth of experience delivering innovative projects in the sphere of digital tourism.  He has worked with clients from across the sector, both nationally and internationally and has represented Northern Ireland’s creative industries abroad.  Through his former company Awakin, he delivered several award winning products including apps, games and immersive mobile experiences such as the 2011 Belfast Business Award winning Titanifacts App.

Now, based at Ulster University in Coleraine, John is part of a team of Events, eTourism and Business academics focused on researching the impact of mobile platforms on the ‘experience journey’.

Nial Toner – Head of Digital Marketing at The Tomorrow Lab

Nial has been working in marketing for over 7 years, after moving into retail then ecommerce following his graduation from Ulster University. Nial returned to the agency world in 2013 joining The Tomorrow Lab and he now heads up the digital marketing team. His role includes overseeing all activity for a diverse client range including global brands like Expedia, Blossom Hill, Corona and Yellow Tail and local companies like Lagan Construction Group, Linwoods, Tollymore National Outdoor Centre, Brix Workwear and PathXL. With a team that specialises in SEO, social media, PPC and content marketing, Nial’s experience and knowledge is essential in creating strategies and campaigns that deliver results for clients. In his spare time, Nial and his wife Helen run one of Northern Ireland’s most popular food and travel blogs, You can follow him at Twitter @nialtoner or connect on LinkedIn.

Colin Neil – Chief Executive of Hospitality Ulster

Colin Neill joined Hospitality Ulster (the industry body of Northern Ireland’s hospitality industry) as Chief Executive in August 2008, representing an industry that sustains 60,000 jobs and contributes c£1BM annually to the NI economy. Colin holds an MBA from the Ulster University, is a member of the Institute of Directors and the Northern Ireland Assembly and Business trust.

Colin is also a board member and audit committee chair of Tourism Northern Ireland (Formerly NITB).

Mark Haslam – Managing Director at Loud Mouth Media

Operating as Managing Director of Northern Ireland’s leading Pay Per Click Advertising Agency, Mark has a wealth of online advertising knowledge and experience having managed PPC accounts for market leading clients including Invest NI, Liberty Insurance, Almac Group and George Best Belfast City Airport. From just a one-man band, he built and developed Loud Mouth Media to become one of the Top Ten SEM Agencies in the UK. In between running Loud Mouth Media and lecturing for the Digital Marketing Institute, Mark is also kept busy as a huge sports fan and a father of three.

Join us and see first-hand how a digital transformation can unlock the true potential of your business and help you reach new customers all around the world.


Tomorrow (30th October 2015) our early bird ticket rate ends. To get your ticket for as low as £60,register here.

About the Author

Calum Lennon – Digital Marketing and Communications Exec @ Digital DNA

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