3 Reasons why Digital DNA Tourism 2017 is now even more important…

Digital Tourism Blog Header

After recent successes for the Tourism industry here in Northern Ireland, it only adds to the many reasons to attend #DigitalDNA Tourism this year. There have been a number of key successes on the global destinations map, with Northern Ireland being recognised by industry leaders as a must-see destination in 2018.

Between April 2016 and March 2017, over £862m was spent by local and international visitors in Northern Ireland, an incredible 11% increase from 2015 (DfE, 2016). Alongside this growth in spending, we’ve seen considerable investment in the hotels sector with a number of flagship hotels opening across Northern Ireland, most recently the iconic Titanic Hotel in Belfast.

With the advent of Brexit and the drop in value of the pound sterling, we’re seeing a considerable increase in interest from international visitors due to the attractive value of visiting Northern Ireland. With that, comes a huge opportunity for the tourism, hospitality and leisure industry here to capture that interest by honing their digital skills and reaching this global audience from right here in Northern Ireland.

With technology playing a key role in the many accolades and awards received in the past few months, the tourism industry in NI is on the cusp of welcoming the world to these shores. With Digital DNA’s Tourism event just round the corner, these successes prove that the potential for the hospitality, travel and leisure sectors in Northern Ireland is massive and technology plays a pivotal role in how to get the most out of it. Here are the top three reasons why you can’t miss Digital DNA Tourism this year:


Reason 1

Lonely Planet names Belfast and Causeway Coast as ‘number one region to visit in 2018’

Tourism NI Chief Executive John McGrillen commented:

“This accolade will give a massive boost to our marketing campaigns, helping us engage with an even bigger global audience who look to Lonely Planet for new, unique and special places to help plan their holidays. We are proud and honoured to have worked with Lonely Planet down the years to showcase Northern Ireland’s tourism transformation and their recognition could not have come at a better time in terms of our ambitions for the future”.


Reason 2

Belfast hailed ‘must see’ destination by National Geographic travel mag

Tourism Ireland’s Julie Wakely commented:

“We are delighted with the excellent coverage. It’s a great way of showcasing Belfast to a large audience of potential visitors – helping us to spread the word about what a great city it is to visit and what makes a holiday in Northern Ireland unique and truly memorable.”


Reason 3

Digital DNA Tourism Brings Leading Experts from Twitter, Expedia & Google Digital Garage

Our schedule is jam-packed with keynotes from some of the biggest names in Tourism along with studio sessions from the experts. You can’t afford to miss out on the practical and tangible advice you can get from our speakers and exhibitors.



There are a limited number of passes remaining for Digital DNA Tourism so don’t miss out and get yours before they’re all gone! You can visit the Tourism 2017 page for more information on the lineup and speakers and get your pass too.

Share this post

Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on pinterest
Share on print
Share on email

Stay updated

Keep up to date with all the latest news from