As Digital DNA 2018 approaches on 19-20 June, there has been a lot happening for two local companies who participated in the 2017 event. Commercial
Some of the best thinkers in the global tech world have been announced as speakers at this year’s Digital DNA in Belfast. Adding to the
A picture paints a thousand words and despite this saying being centuries old, it couldn’t be more true when it comes to selling online. As a
Brian Conlon, the man behind one of Northern Ireland’s most successful tech companies First Derivatives plc, was honoured with the Global Recognition Award at the
There is an old saying that if you drop a lobster into boiling water it will scream and jump out, but if you put it in cold water and boil it, it will happily stay, as it doesn’t notice the gradual change in temperature. This is what I believe is happening to many businesses today. The pace of change in technology and marketing is so fast that many businesses don’t even notice things changing around them!
In an industry where the ability to effectively reach your intended audience is massively reliant upon personal data, the new GDPR is certain to have a colossal impact and to be a major cause for concern. Compounding this, the severe financial penalties associated with non adherence, mean it is imperative that organisations assess their marketing activities and bring them into line with GDPR best practice.
Imagine a world where a household only drinks and reorders (through one simple button click) one type of beer. No more competition for shelf space at the supermarket or local off-license, no-more price promotions to entice new customers… Just one beer bought over and over again through the power of that one initial message, campaign or advertisement that cut through the noise and converted.
There’s a moment when you sit down and look at a blank word document. You know this is it. You start simple, Dear [insert boss’ name], and you’re underway. If you’re slamming the door on your way out, you’re usually done in 3 minutes. If you’re sad to leave, it takes closer to 30. A coffee. A few revisions, then hit print. Take a deep breath, slowly walk over to the boss and ask if you can have 2 minutes. Breathe. Don’t forget to breathe. Then hand it over… Congratulations, you’ve just taken the first step to starting your own business.
BlueSky Video Marketing’s Peter Craven takes us through the most common barriers to using video and how to overcome them…
Social media was the most popular channel chosen by respondents for investment in 2018, with 55% of small businesses planning to increase budgets in this area…
Marketers aren’t short on information. The one downfall is this data is quite generalised and in most cases cannot be associated to a single user across the disparate media channels.
When so much of the work growing an eCommerce site revolves around online considerations, it’s easy to forget the importance of the physical interaction customers actually have with you…