An estimated 20% of people are living with a form of disability; a potential customer base worth an estimated €212 Billion that businesses without an inaccessible website are missing altogether…
“Digital PR” is the combination of traditional Public Relations and SEO marketing activity. It’s a very effective way of maximising media coverage to work for your business as a lead generator, reputation builder and a technical link builder simultaneously…
Choosing the right CMS solution can be a daunting process filled with a litany of pit falls, and should never be taken lightly…
Display Remarketing targets users who are already brand aware and have previously visited your website. Loud Mouth Media’s Digital Marketing Executive Caeris Armour shares their advice for getting your Display Ad targeting just right.
In terms of business benefits in Digital Marketing, the return on investment for animated videos is growing rapidly. According to Unbounce animated explainer videos on landing pages are increasing conversion rates by as much as 80%. Studies like Kissmetrics’ also regularly show high figures for consumers who feel more likely to purchase after watching a video, often as high as between 64-85%.
Today sees the launch of Tech Nation 2017 from Tech City UK, a report that we at Digital DNA were proud to be Community Partners for. And there are some encouraging numbers coming out of Belfast and, indeed the rest of the UK. Tech Nation 2017 shows that the UK digital tech sector is one of the country’s economic success stories, growing twice as fast as the wider economy and creating highly skilled workers and well-paid jobs.
As promised, 2017 is poised to be our biggest year yet and we’re not stopping with our updated brand and new website! Digital DNA is more than a destination to hear about what’s new in the world of technology and innovation. We’re a community of opinion makers who share our knowledge, ideas and stories.
Stephanie Jemphrey is Digital DNA’s creative lead heading up everything visual, creative and colourful! In the first of a series of posts, we find out the in-depth details of the process we took to get to the Digital DNA we now know.
Steph takes us through the Creative Process Diamond, a journey of research, exploration, tough decisions and accomplishment.
What a year! It’s been an exciting journey for Digital DNA and one that isn’t over. 2016 has been our most ambitious and most successful year yet. We’ve grown exponentially across all our events and have partnered with some of the world’s leading technology companies and key influencers across fields like communications, logistics, business, innovation and business development.
The team at Digital DNA has been increasing over the past 18 months and its newest role demonstrates the ambition to continue its phenomenal growth. We had a chat with Gareth Quinn, Managing Director of Digital DNA to find out a bit more about the role and what he is looking for.
Leanne Ross is one of NI’s most famous voices in the Digital space. She also happens to be packing suitcases for the big Operation Emigration move to her husband’s native New Zealand in just one week’s time after spending the last 6 months showing their 8 year old son around Northern Ireland’s tourist spots before they leave.
Did you know that the Northern Ireland accent has been voted sexiest in the world? Even the most accomplished actors could not get it right. It takes a little bit more than an accent to bring tourists to Northern Ireland. Attractions of the likes of Giants Causeway & Titanic Belfast have been drawing tourists for years and continue to do so. There is one surprise entry this time, Crumlin Road Gaol that is one of the top 3 attractions according to TripAdvisor.