Our mission is very simple; to encourage and support the growth of all things digital and to keep digital technology at the forefront of people’s minds.

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User Generated Content: The Best Form of Brand Messaging

According to Content Marketing Institute’s 2015 Benchmark, Budgets and Trends report, 86% of businesses now use content marketing. Of those, 70% are creating more content than they did a year ago. So, what’s the one thing that is driving content marketing strategies of most organisations today? You are right. It’s the ‘USERS’. User generated content is a key element for the success of a social media campaign. Social media contributors have increased by 176 million in the last year. Nearly, 92% consumers trust online content from friends and family online above all forms of brand messaging. (Source: Social Annex).

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Tourism in Northern Ireland Poised for a Promising Future

Northern Ireland is packed with some of the most incredible tourist destinations. From castles to cruising to caravans and beaches, there is something in it for everyone. However, the country has still not realised its true potential. Tourism is currently worth 5.2 per cent of the country’s Gross Domestic Product (GDP), attracting 4.1 million visitors and generating revenue of £723 million.

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Destination Belfast – Major Tourism Event Gets Ready to Check In

A showpiece event aimed at helping Northern Ireland’s attractions, hoteliers, tour operators, restaurateurs and publicans to raise their profile among local and international tourists around the world by embracing digital technology has been announced by Digital DNA and Tourism NI.

Digital Tourism, which takes place in Titanic Belfast on November 24th, will bring some of the world’s leading tourism, hospitality and technology experts to Belfast to help inspire local businesses to embrace digital to fuel their growth locally and internationally.

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Search Begins for Next Generation of Young Leaders Pitching for the Trip of a Lifetime to Silicon Valley

A unique programme aimed at finding the next generation of young and innovative entrepreneurs kicks off this week when the Digital Futures roadshow rolls into schools across the country.

The 2016 programme, created by the team behind Digital DNA, launched today in conjunction with official travel partner Aer Lingus. Digital Futures challenges young people aged 12-17 across Northern Ireland to work in teams, putting their creative minds together to overcome a challenge or harness an opportunity faced by businesses or consumers through digital technology.

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Top Tech Event to Land at Armagh Planetarium in September

Armagh City, Banbridge and Craigavon Borough Council has joined forces with Ireland’s leading technology event, Digital DNA, to create an exclusive, cutting-edge event to help local businesses and organisations to fully embrace their online potential and compete with the best.

On September 29th, the iconic Armagh Planetarium will become Northern Ireland’s biggest creative digital hub as part of a packed tech-focused programme that will drive new thinking and inspire new ideas to help advise, shape and transform new ways of working.

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The Round-Up 2016 Part 3: Cancer Fund For Children

We are now very proud to reveal that you raised £1,635.21 for the Cancer Fund for Children! You’ve raised enough money to pay for a weekend residential for 24 children to the Narnia Log Cabin in Newcastle Co.Down!

Digital DNA partnered with the Cancer Fund for Children as the Official Charity Partner of our June event. Through a number of means from the VIP dinner donation envelopes to the buckets for cash donations and the text to donate, delegates had the opportunity to win flights to London courtesy of our travel partner Aer Lingus! With the anticipation so high during our inaugural awards, we were thrilled to close the night by announcing the winner of the competition thanks to our host Pete Snodden.

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The Round-Up 2016 Part 1

We’re approaching one month since we took over St George’s Market in our most ambitious and successful Digital DNA yet. We’ve been overwhelmed by the positive feedback and we can’t thank you enough for being part of it.

We brought 1,121 delegates to Belfast City Centre, delivering 75 thought leaders, and 20 workshops across 5 stages. 

We will be rolling out a number of blog posts to summarise each element of Digital DNA and we’re excited to share some of our record breaking figures with you!

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Lean In Belfast – The Notion of the Sticky Floor

The Notion of The Sticky Floor – What is really holding women back from leadership.  Is it right below their feet? This notion is when women hold self-limiting beliefs, assumptions, and behaviours that can curb their ability to achieve their career goals and bring their greatest gifts and value to their teams and organisation.

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Importance of Growing Your Global Business Network

Whats all this fuss about networking for business? I am sure you would agree that its quite hard to find customers first and then retain them after that. This is where building contacts with people comes into the picture. Mary McKenna and her team of IIBN members demystified this whole game of networking at the Global Business Networking workshop. All of them spoke about their personal experiences and showed how building contacts is very important in this digital age.

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Sinead O’Sullivan – Need For Sustainable Growth in Northern Ireland

According to PwC’s latest Northern Ireland Economic Outlook report (21.01.2016) Northern Ireland is projected to be the poorest performing of the 12 UK regions in 2016. PwC says Northern Ireland will deliver gross value added (GVA) growth of around 1.4% in 2016 – down on 2015’s estimate of 1.5% – and well below the anticipated overall UK growth of 2.2% projected for 2016.

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What Can We Learn From Politicians?

It’s been really hard to avoid politicians recently.

As the dust settles on the recent local elections across Ireland, momentum gathers for the vote on Europe and all the while we have at least one eye on the unfolding drama of US Presidential election and the gift that keeps on giving, Donald Trump.

It’s all a bit overwhelming – a never-ending PR machine where the voter is often left alone to sift through the selfies, flyers and TV debates to determine what and where the real content and substance is.

It may not make for a welcome comparison but there is much for a business and in particular sales teams to learn from politics and politicians.

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15 Bitesize Strategies for Businesses With Little or No Marketing Budget

Whilst there are many great marketing, advertising, design and digital agencies in Northern Ireland (and the UK and Ireland as a whole), there are many more start-up businesses who simply can’t afford to appoint one.  Yet, they still need to engage in some form of marketing to get their business off the ground.  So what’s the solution?  Put simply, it’s a recipe that requires a mixture of creativity, commitment and common sense.

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Make Today Your New Day

Nine weeks ago a new national daily newspaper was launched in the UK. Today it was announced that they had printed their last. 

New Day was said to be for ‘normal people who do not want to read newspapers’. It appears they were right. The warning was there. Right in front of their eyes. In today’s world ‘normal’ people do not want to read newspapers.

But what, I hear you ask, has the demise of an embryonic new daily newspaper got to do with helping us all to navigate our way through the increasingly densely populated digital world which we all now inhabit? From a marketing perspective it actually speaks volumes about the opportunity that exists for us all to change the way we approach the production of content for our target audience.

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Blogging for Business or Customer?

“Blogging is simply talking about what you know and love so that consumers will grow to know and love you too.” Blogging sounds like hard work, and it can be to begin with, for those who haven’t done it before (which explains why it’s often outsourced to people like me). But with free tools like WordPress or even the new Articles feature on Facebook allowing for microblogging straight onto your business page, it’s never been easier to become an expert publisher in your industry. It’s that old “show, don’t tell” thing. Blogging allows you to show you know your product, your service or your customers inside out, while offering them much more than just the initial transaction.

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Drive Sales & Repeat Purchases With Remarketing

Remarketing lets you reach people who have visited your website but did not convert, or target previous customers when they are active online. People who have visited your website are more likely to visit again, and those who have bought from you previously are also more likely to become repeat customers.

As well as driving sales activity, remarketing campaigns can also be used to increase registrations and newsletter sign-ups, increase brand awareness and increase engagement with new website content.

In this blog we are going to look at how we can drive sales and encourage repeat purchases and upselling with remarketing campaigns through Google AdWords.

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