How to Choose the Right CMS Solution for Your Business

[vc_row][vc_column][vc_column_text]Choosing the right CMS solution can be a daunting process, filled with a litany of pit falls and should never be taken lightly. Your chosen CMS has to be right for what you want to achieve, as it will play an important role in your customer’s experience and journey through your site.

A lot of factors should be taken into consideration, including both current and future needs, whether or not you need a lot flexibility and technical capability, need a fast and easy-to-use website capable of handling all of your data, or simply need a quick way to push out content or an all in one solution, there will be a platform to suit your needs.

To find the right solution for your content management needs, perhaps the biggest challenge will be narrowing down your essential requirements, as this will in most cases involve input from multiple internal departments and other stakeholders.

If you are already using a CMS and are looking to make a change or upgrade, you should build your list of priority features by taking a look at your current pain points (if any) and any future business needs. Before making your choice, here are some good questions you should ask yourself and answer;[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

  1. Platform, are we looking for an open source or proprietary platform?

This will in most cases be determined by budgetary constraints, although you should also consider and ask yourself whether your time best spent configuring, installing, maintaining and administering a CMS or whether the freedom that comes with leaving it in the hands of experts.

 

2. Purpose, are selling goods or services going to be our site’s primary use?

Many different CMS’s offer ecommerce capabilities for online stores both small and large, some through plugins or modules and some were built primarily for ecommerce. During your research phase, have it in mind how robust of an online store you need, ease of use, who will be maintaining the site, how many products and services you have, and what payment options you want to offer.

 

3. Security, are we going to be collecting or storing sensitive data on our site?

If so, at the top of your list should be a CMS platform that is capable of securing that data, and that is compliant with any government or industry regulations. Top of your list should also be, a CMS that proactively updates their software to protect against online attacks and breaches, as these threats are ever evolving and changing.

 

4. End Users, are we going to provide an intranet or extranet for employees or suppliers?

If so, then take into account the end users/employees needs when selecting your CMS. Conduct and collate feedback through surveys or workshops, asking end users on such topics as user interface, usability and permission settings. It’s important you find a CMS to provide exactly what you need, as well as keeping in mind how extensive you need your intranet or extranet to be.

 

5. Usability, who is going to be our site administrator/s or content editors and what are their technical levels?

Although many offer the same or similar features, each CMS platform has a different look and feel and might appeal to different site administrators, especially depending on how technically-inclined your team is. The best way to determine the usability of any CMS is to have your team test out the interface.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]The answers to these and more questions will to an extent help determine whether or not a CMS is right for you, and if so, which one would be best suited to your needs.

Are you managing multiple digital platforms? Are you interested in discovering how to put in place an integrated digital platform to achieve the big customer picture? Then join i3 Digital for their popular Single Point of User Data Webinar on Friday 7th July at 1pm BST | 8am EST.

 

You can register for the webinar here: https://register.gotowebinar.com/register/5491140673127108355

 

Keith Gutu is Key Accounts and Communications Executive at i3 Digital, a Multi-Award Winning Web, App and CMS Design and Development Agency in London, Dublin, Belfast and Boston.[/vc_column_text][/vc_column][/vc_row]

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