No79 is a digital and web design studio, they provide digital services around NI and beyond with clients from Belfast, Dublin and Edinburgh. The team are experts in getting your business noticed online.
If you have recently transitioned from a physical store to online, due to the impacts of Covid-19 you might be thinking – Just how do you sustain and promote the growth of your eCommerce store? No79 takes a look at the performance of two companies.
In this example, we’re looking at two of our clients who are local, independent retailers. Both have had an eCommerce presence built with No79, but are primarily traditional Bricks-and-Mortar businesses.
Due to Government guidelines around COVID-19, both of these businesses have had to close their stores indefinitely. Facing the very real fear that their sales would trail off without their primary source of customer interaction.
Looking at the graph of website sales (below), you can see that until March, their eCommerce presence had taken a back seat. Sales remain steady, but without any real growth.
Once we reach April(the first full month of lockdown in the UK), following the closure of their retail shops, we see how both businesses have seen exceptional growth in their online stores.
Both stores see very different volumes of sales and traffic, but both have seen significant spikes in revenue.
In these examples, there is a crucial factor to the eCommerce growth – the COVID-19 lockdown. However, that won’t last forever and likely won’t be enough to sustain this growth in the long term.
Businesses, and the people driving their eCommerce presence, have several factors to consider for pushing their sales and brand to the next level:
How will you continue to find new customers for your online platform?
How will you keep your customers coming back to your website?
How does the website itself help you acquire and retain customers?
Fortunately, there are many ways to sustain & promote growth for your eCommerce store and your brand as a whole.
We offer support for creating, updating or redesigning your online presence and brand through our Graphic & Web Design services and a range of Digital Marketing support in the form of Social Media Marketing, SEO & PPC Marketing.
Get in touch today by emailing email@example.com and see what they can do for you.
Source: No.79 Design
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