The Future of New Tech in Business: Digital DNA 2018 Arrives This June

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Digital DNA returns to Belfast, Northern Ireland this June, welcoming over 3,000 local and international delegates to the two-day event bringing an anticipated £3 million to the local economy.


Hosted in the iconic St George’s Market in Belfast city centre on 19-20 June, Digital DNA 2018 will feature digital experts from international blue-chip organisations including Hubspot, Google, Allstate, Kainos and Convergys.


Digital DNA has gained a formidable reputation for sharing high-quality insights from globally recognised business and tech leaders. Delegates are 85% senior management across the hundreds of companies represented and use the event for both learning and engaging with colleagues, clients and the industry, all with technology at its core.

Digital DNA 2018 will showcase Belfast’s prosperous tech sector, covering topics within Marketing, Data, Cybersecurity, FinTech, Innovation and DevOps – delivered across an exciting programme of keynote talks, interactive workshops, panel discussions and a range of exhibitors.

For the first time, Digital DNA 2018 will be powered by principal partner PwC, with the firm sharing its global technology experience and professional know-how with the Digital DNA audience.


Commenting on their new partnership with Digital DNA for 2018, Seamus Cushley, PwC Director and Blockchain leader said:


“From teaching kids to code and building blockchain into biosecurity, our investment in technology is helping make life better, cleaner and safer for people. We’re evaluating the market for autonomous taxis, the potential of electric cars and embedding Ai and machine learning into our offices and desktop technology.


“We’ve committed to putting digital first in everything we do and that’s why we’re delighted to be the new principal partner for Digital DNA 2018. We’re helping to deliver the future and we’re doing it today.”


In 2017, Digital DNA announced an estimated contribution of £2 million to the local economy across it’s events and estimated over £5 million in deals and business partnerships that were confirmed or initiated at the June event.


Pictured (L-R): Keith Hassard PwC Technology Recruitment Lead, Stephanie Gowdy PwC Student Recruitment Lead, Seamus Cushley PwC Director Blockchain, Fintech and Financial Services & Simon Bailie Digital DNA Commercial Director


Digital DNA’s Commercial Director Simon Bailie commented on the growth of Digital DNA and its potential with a growing international audience:


“Digital DNA is ultimately about celebrating and embracing the disruptive impact that the latest innovations in digital and tech are having on businesses and consumers across the world – and, in particular, the role that many home-grown Northern Ireland companies are playing in shaping the tech landscape globally. 


“Having grown significantly every year for the past five years, Digital DNA now attracts a truly global audience of tech professionals to Belfast and is an important contributor to the local economy.”


“As the annual event in Belfast continues to grow in size and reputation, so too does the calibre of international delegates and speakers we are attracting, with an exciting line up of high-profile speakers to be unveiled over the coming weeks.”


Among the list of speakers unveiled today were Leo Johnson, Disruption lead at PwC and co-presenter of BBC Radio 4’s Future Proofing, which explores the impact of technology on business and society. BBC Apprentice 2017 finalist Joanna Jarjue will deliver her first keynote speech in Northern Ireland, sharing insights from her career in e-commerce and marketing as an ex-Google trainer.


Kieran Flanagan, Vice President of Marketing at HubSpot, will travel to Belfast to give a keynote exploring the relationship between sales and marketing in tech and Søren Rode Andreasen, Chief Digital Officer at Danske Bank, will discuss the next move for banks as Open Banking and digital become the differentiators between high street names.


Early Release Passes are on sale and can be purchased via this link. Stay up to date via Facebook, Twitter and LinkedIn for more speaker announcements and event updates!

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