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upStart Alumni GoFyt acquired by LegitFit

Cork, Ireland (August 26th 2021) LegitFit, a market leader in the Irish fitness software space, has announced its acquisition of GoFyt, the UK-based fitness marketplace company. The official announcement was made this week by LegitFit, 2 weeks before presenting at Techstars demo day over in the US. 


Both companies are also alumni of the hugely successful Ignite NI accelerator programmes in Belfast, Northern Ireland, with GoFyt being part of the propel cohort in 2018 and LegitFit completing the accelerator in 2021. GoFyt are also previous finalists in Digital DNA’s upStart programme back in 2019. 


LegitFit’s platform empowers fitness entrepreneurs to succeed by automating their workflows, reducing cancellations and maximising their customers’ experience. Since launching in 2019 the founders (2 ex-personal trainers and 1 experienced software engineer) have grown the business to become a market leader in Ireland in less than 2 years and they’re now backed by Enterprise Ireland and Techstars. 


“We have a major vision for the company here at LegitFit, and moreover, for the industry as a whole”, says Ryan O’ Neill, Co-founder and CEO of LegitFit. “With this acquisition, we believe that we’re going to be able to support thousands of more fitness entrepreneurs across the world to start-up and scale-up successful businesses with our simple, all-in-one management software”. 


The acquisition of GoFYT fits into LegitFit’s strategy of moving further into the UK market and also in its long-term vision of “Connecting the Fitness Industry”. Current GoFYT customers will gain access to more features and tools to help them spend less time on the operating side business so they can focus on what matters most, their clients. LegitFit’s customers will also benefit in time with innovative and pioneering functionality to be launched on the platform over the coming 12 months. 

GoFYT founder Andrew McCraken said: 

“At GoFyt we are developing and building a one stop shop health and fitness marketplace, we are strong in marketing and design, the team at LegitFit had refined focus and all the other complimentary skills combined with impressive momentum despite operating throughout a pandemic. Both gofyt and legitfit complement each other in outlook, vision and energy, It made sense to join them and help them further their efforts. Ryan and the team have both incredible vision and drive, we are excited to help them go from strength to strength!”

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